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What does TA stand for?

TA stands for Total Audience

This definition appears frequently

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We have 75 other meanings of TA in our Acronym Attic

Samples in periodicals archive:

It's expected to pull in a total audience of more than 120,000 people with an estimated spend of over pounds 8m as they set about enjoying what is a fantastic show.
the two stations remained tight, though Channel 11 managed to land a slightly larger total audience along with higher numbers in the demos.
Phil Woosnam, of the FAW Council, said: "Although S4C will be showing more Welsh Premier matches, our total audience will almost certainly be lower than it would have been because, for those without Sky, the matches will only be available with a Welsh commentary.