During the first three weeks of January, the spot had the highest brand recall score of any commercial on TV, according to the Intermedia Advertising Group, which measures advertising effectiveness by monitoring the TV-viewing population's ability to recall an ad and its brand within 24 hours after the ad has aired.
What does IAG stand for?
IAG stands for Intermedia Advertising Group
This definition appears somewhat frequently and is found in the following Acronym Finder categories:
- Business, finance, etc.
See other definitions of IAG
We have 153 other meanings of IAG in our Acronym Attic
- Integrated Access Gateway (Telecommunications)
- Intel Architecture Group
- Intelligent Application Gateway (Microsoft)
- Inter-Industry Advisory Group
- Interactive Application Generator
- Interagency Advisory Group
- Interagency Agreement
- Interagency Group
- InterAmerican Acquisition Group
- Interleaver Address Generator
- International Airlines Group (various locations)
- International Assistance Group
- International Association of Geodesy
- International Association of Geomorphologists
- International Association of Gerontology
- International Association of Gravity
- International ATM Gateway (Sprint)
- International Audio Group
- International Auditing Guidelines
- Internationale Arbeitsgemeinschaft der Berufsverbände Christlischer Arbeitnehmerinnen in der Hauswirtschaft (German: International Confederation of Professional Associations of Domestic Workers)
Samples in periodicals archive:
The study, conducted by the Intermedia Advertising Group, ranked ads based on message recall, brand recall and "likeability.