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What does ICBINB stand for?

ICBINB stands for I Can't Believe It's Not Butter

This definition appears frequently and is found in the following Acronym Finder categories:

  • Slang/chat, popular culture

Samples in periodicals archive:

I Can't Believe It's Not Butter is a growing brand in the butter and spreads category with 26.
I Can't Believe It's Not Butter Margarine is marketed on the basis of it being lower in saturated fat than butter, to help reduce cholesterol levels.
Brand manager Anthony Wilkinson said the promotion would appeal to I Can't Believe it's not Butter consumers because they were "driven by family responsibilities when making their purchases".