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What does HBM stand for?

HBM stands for Health Belief Model (psychological)

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We have 85 other meanings of HBM in our Acronym Attic

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He has recently modified this approach and developed an Integrative Model of Behavioral Prediction (IM) by summarizing constructs from the health belief model, social cognitive theory, theory of reasoned action and theory of planned behavior (Fishbein, 2008 a, 2008b).
The health belief model (HBM), outdated, yet still useful, assumes that an individual who is positively motivated toward health and perceives a disease as threatening and a particular behavior as threat-reducing is more likely to engage in that behavior than someone who lacks any one of these beliefs (Neff & Crawford, 1998; Rhodes, Stein, Fishbein, Goldstein, & Rotheram-Borus, 2007).