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What does DFP stand for?

DFP stands for DART for Publishers (DoubleClick)

This definition appears frequently and is found in the following Acronym Finder categories:

  • Information technology (IT) and computers
  • Business, finance, etc.

See other definitions of DFP

Other Resources:
We have 111 other meanings of DFP in our Acronym Attic

Samples in periodicals archive:

DoubleClick's ad management platform, DART for Publishers, will begin to be implemented across all AOL brands later this year and will be used to organise and target advertisements to specific users on AOL's web properties, including AOL.
com Marketing tools provider DoubleClick Inc (NASDAQ: DCLK) has announced a new version of its reporting systems DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool, which measure the performance of online campaigns.
For the past year and a half, Ad-Juster customers have been collecting ad delivery data from systems that include: Dart For Publishers, Dart For Agencies, Atlas, Mediaplex, EyeBlaster, EyeWonder, EyeReturn, Unicast, PointRoll, Open AdStream, Helios, OpenX, Zedo, and DART Enterprise.