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What does CPP stand for?

CPP stands for Cost Per Point

This definition appears frequently and is found in the following Acronym Finder categories:

  • Business, finance, etc.

See other definitions of CPP

Other Resources:
We have 509 other meanings of CPP in our Acronym Attic

Samples in periodicals archive:

Specific Media's new evaluation tool enables agencies and advertisers to calculate Digital Gross Rating Points (GRPs) and Cost Per Point (CPP) metrics across all digital devices.
A list of media formulas directly follows the alphabetized guide, providing plain-English explanations media advertising execs may often use but not fully understand, such as cost per point, rating and turnover point.
Truthfully, Visible World has offered us a whole new world of business, creating a solution to a problem that we have had for years: how can we lower our cost per point for unique programming available on cable, tag the creative with a customized co-oped commercial, and traffic it in hundreds of zones with a high degree of accuracy?