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What does WOW stand for?

WOW stands for Woolworths

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Samples in periodicals archive:

Tony Page, previously managing director of the Woolworths store chain, was understood to have joined forces with ex-UBS banker Gareth Thomas to raise between pounds 5 million and pounds 10 million to snap up the old shops.
The plan would expand on the successful launch of Wellworths in Dorchester, Dorset, which was opened by former Woolworths manager Claire Robertson when her local shop closed down.
Woolworths may have gone from the High Street, but its relaunch as an online venture will see it sell similar items such as children's clothes, toys and pic n mix sweets.