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Samples in periodicals archive:
Anthony Parinello is a sales trainer and the author of Selling to VITO, the Very Important Top Officer (Adams Media).
Parinello went on to say, "Those who go out to acquire business must have the skills, tactics, methodologies and thought process needed to reach by phone the customer's Very Important Top Officer.
In their new book, Five Minutes with VITO: Making the most of your selling time with the Very Important Top Officer, David Mattson, CEO of Sandler Training([R]) and Anthony Parinello, founder of VITO(sm)Selling have these tips for making money before the year runs out.