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We go one step further and use order imbalance data.
Thus, the researcher proposing to use order analysis or any other ordinal sequencing technique would be well advised to propose a robust model with carefully defined domains and hypothesized processes prior to the actual research.
For example, sales and marketing executives can use Orders of Magnitude to set up special offers, offers-of-the-day, flexible payment plans and configuration options per inventory item, all without bothering their corporate IS staff.