What does TAB stand for?

Moyer is also the Chairman (Ex Officio) of the Outdoor Advertising Association of America and is a Director of the Traffic Audit Bureau of America.

The company 3M and the American Trucking Association noted that 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau suggested that on local routes, monthly impressions ranged from one to four millions hits.

The New York-based Traffic Audit Bureau for Media Measurement Inc.

These unique metrics, that the Traffic Audit Bureau has claimed is integral to the future of advertising, not only can help brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation but, showcases how Reactrix' ability to tap into real consumer engagement makes it a key part of the media mix of leading brands such as AT&T, Xbox, Hilton Hotels, Subway, Mars, RIM, Wachovia, General Mills, eBay, THQ, T-Mobile, Sony Pictures, Paramount Pictures, Universal Studios and New Line Cinema.

These unique metrics, that the Traffic Audit Bureau has claimed is integral to the future of advertising, not only helps brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation but, showcases how Reactrix' ability to tap into real consumer engagement makes it a key part of the media mix of leading brands such as AT&T Xbox, Hilton Hotels, Subway, Mars, RIM, Wachovia, General Mills, ebay, Sony Pictures, Paramount Pictures and Universal Studios.

Currently, the outdoor media industry provides advertisers with Traffic Audit Bureau audited counts of vehicular traffic.

Since the Traffic Audit Bureau for Media Measurement (TAB) announced the ability to audit Truckside Advertising (FleetAds(SM)) through its Mobile Advertising Report Generator (MARG) System.

In response to the medium's growing popularity, the Traffic Audit Bureau has developed a methodology to measure the audience of truckside advertising, using GPS technology and traffic data.