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Samples in periodicals archive:
The charity should benefit people living in the BBC Radio Merseyside total survey area.
The charity should benefit people living in the BBC Radio Merseyside total survey area - Merseyside, North and West Cheshire, and West Lancashire.
Its metro area will be considered Garland County and the combination of Garland, Hot Spring, Montgomery and Pike counties will be the total survey area, known in the biz as "TSA.
We published total survey area ratings for two markets, Fort Smith and Jonesboro, when it would have been better to stick with the metropolitan radio ratings, such as those we published for Fayetteville and Little Rock.
9, placed first in the 12-county total survey area.
They, too, are claiming a victory, citing Arbitron's total survey area (or TSA) numbers in their own Sun ads.