What does TK stand for?

You can see the unfair advantage that marketing systems and well crafted marketing funnels built within the system to help generate an endless amount of leads and be able to sort through the serious people and the tire kickers that will join your business opportunity before they get to the other end.

They can weed out the inevitable tire kickers, lookers and various characters that may darken your door asking for your proprietary and sensitive business information.

Furthermore, industry executives have grown weary of tire kickers who say yes, yes, yes, to relocation, only to get cold feet when the offer arrives.

But this year "we're seeing a lot of those tire kickers becoming actual customers," he says.

Tire kickers have downloaded 34,000 copies of DB2 for Linux since IBM put it up on its alphaWorks web site late last year; no word on whether IBM will give the Linux version away for free or charge for it, but odds are it will keep a crippled version on its web site for evaluation and charge the same for the Linux version as it does for other Unix implementations.

These people are tire Kickers -- they'll talk to you all day long," says Stokes.

Attendees were clearly decision makers interested in investigating and purchasing ECM technologies and solutions for their organizations - less tire kickers and more purchasers.

This could easily become a very costly endeavor if you are getting many tire kickers and no buyers.