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What does TRA stand for?

TRA stands for Theory of Reasoned Action

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He has recently modified this approach and developed an Integrative Model of Behavioral Prediction (IM) by summarizing constructs from the health belief model, social cognitive theory, theory of reasoned action and theory of planned behavior (Fishbein, 2008 a, 2008b).
In addition, the Theory Of Reasoned Action (TRA) (Fishbein and Ajzen;1975, 1981), one of the most widely accepted and employed predictor of behavior theories in the social sciences (Ajzen and Fishbein, 1973; Ryan and Bonfield, 1975; Sheppard, Hartwick and Warshaw 1988) will be used to develop our theory on self-gift likelihood across cultures.
Examples of efforts to harmonize constructs include the work of Baranowski (Baranowski, 1992/93), Maddux (Maddux, 1993), Devries (deVries, 2008), and Noar (Noar, 2005-2006; Noar & Zimmerman, 2005) who identified similarities among constructs from several behavioral theories, including the Health Belief Model (Baranowski, 1992/93; Champion & Skinner, 2008), Theory of Reasoned Action (Baranowski, 1992/93; Fishbein, 1967; Montano & Kasprzyk, 2008), Theory of Planned Behavior (Ajzen, 1991; Montano & Kasprzyk, 2008), Social Cognitive Theory (Bandura, 2004; Baranowski, 1992/93; McAlister, Perry, & Parcel, 2008), Transtheoretical Model (Prochaska et al.
27,28 Developed specifically to understand and explain human immunodeficiency virus (HIV) risk behavior, the IMB model integrates psychological theories of health and behavior, including the theory of Reasoned Action,29-31 Efficacy theory,32 and the Health Belief model (33) by positing that its three constituent constructs determine HIV preventive behavior.