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Having cornered the betting market in the two-runner race for which satellite TV service would go on air first, Blue Square suddenly had a run of a dozen pounds 100 bets on The Horse Racing Channel last Tuesday.
The Horse Racing Channel launches tomorrow with coverage at Musselburgh, Kempton, Doncaster and Cartmel.
THE Horse Racing Channel will start broadcasting on Saturday - 13 days sooner than its rival At The Races.
Formerly known as The Horse Racing Channel, Racing UK will base its coverage from racecourses, with project director Andrew Brown predicting extensive paddock coverage, analysis and interviews.
THE Horse Racing Channel will be up and running on Saturday.
ATR, who have signed up 26 tracks, look to have beaten rival station The Horse Racing Channel, who have 28 courses on board, in the race to get on air first.
At The Races (ATR) is set to launch a free-to-air service some time next month, while The Horse Racing Channel (THRC) aims to be up and running in the "next couple of weeks" and will also be free to view, in its early stages at least.
At The Races is expected to launch a free-to-air service next month, while The Horse Racing Channel (THRC) has announced it too will be free to view at first.