What does TAM stand for?

Television Audience Measurement

This definition appears very rarely

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Samples in periodicals archive:

Ma -- The Broadcast Audience Research Council (BARC), which has said a strong no to any government interference in the television audience measurement, will shortly renew its efforts to have in place an improved system to determine TRP.

We'll oppose Govt interference tooth and nail: BARC Chairman

He added that Lebanon was the first market in the region to have introduced Television Audience Measurement Systems (TAM) in 1999.

Lebanon blazes path in TV-viewing data

The transaction is expected to close by year end and originates from a regulatory need for WPP to dispose of either its AGBNMR stake or TNS's European television audience measurement service.

Nielsen and WPP trade media assets

As a first step, the relationship leverages Nielsen's experience in television audience measurement to bring demographic data to the Google TV Ads[TM] advertising platform.

The Nielsen Company and Google Establish Strategic Relationship

Telecom Regulatory Authority of India has issued Recommendations on the Policy Guidelines and Operational issues for Television Audience Measurement / Television Rating Points (TRP) .

India: TRAI unveils final recommendations on TRPs

Auditel is the research company which carries out the television audience measurement in Italy.

Audience Measurement Battle In Italian Television Market: Is ...

ACNielsen's Media and Entertainment Services division provides television audience measurement outside the U.

VNU AGREES TO TENDER OFFER TO ACQUIRE ACNIELSEN

The traditional method of television audience measurement simply does not work for online video," said Jeff Pulver, chairman and founder of pulver.

Visible Measures to Deliver Real-Time Internet Video Experience Data ...