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At the February 7 event, Khatibloo and Taylor will discuss: * Organization design needed to build a customer-obsessed business; * Technical infrastructure requirements for capturing cross-channel intelligence; * Ways to measure and optimize every customer's value over time; * Best practices for using customer intelligence and insights to inform strategy; * How to streamline agency relationships to operate around a single view of the customer; * Examples of marketers successfully turning intelligence into engagement and results.
At the same time Information Systems department defined the technical infrastructure requirements.
MTI's support organization will assist Cadence in developing, maintaining and managing data storage solutions as its technical infrastructure requirements expand to meet industry demands.