Like their predecessors in the 1980s, who toiled to come up with a set of Standard Advertising Units (SAUs), today's newspaper publishers are also continuing to search for consistency in a rapidly changing world.
Using the July 12, 1990, Newspaper Rates and Data, all thirty-five cities with circulation above 200,000 newspapers reporting a price for a standard advertising unit (sau) for black/while retail advertising were included in the data set.
com offers marketers new opportunities to reach AOL's many audiences, offering standard advertising units as well as opportunities for fixed integration and cost-per-order (CPO) advertising.
0- THE TIMES MIRROR COMPANY NEWSPAPER ADVERTISING VOLUME PERFORMANCE STANDARD ADVERTISING UNIT INCHES, EXCEPT PREPRINT PIECES FOR THE FOUR WEEKS AND YEAR-TO-DATE ENDED JUNE 28, 1998 VERSUS FOUR WEEKS AND YEAR-TO-DATE ENDED JUNE 29, 1997 (Preprint pieces stated in 1,000's) PERIOD YEAR-TO-DATE 1998 1997 % 1998 1997 % NEWSPAPER GROUP TOTALS LOCAL 400,431 405,349 (1.
0- THE TIMES MIRROR COMPANY NEWSPAPER ADVERTISING VOLUME PERFORMANCE STANDARD ADVERTISING UNIT INCHES, EXCEPT PREPRINT PIECES FOR THE FOUR WEEKS AND YEAR-TO-DATE ENDED MAY 31, 1998 VERSUS FOUR WEEKS AND YEAR-TO-DATE ENDED JUNE 1, 1997 (Preprint pieces stated in 1,000's) PERIOD --------------------------------- 1998 1997 % ------------ ------------ NEWSPAPER GROUP TOTALS LOCAL 442,138 435,724 1.
THE TIMES MIRROR COMPANY NEWSPAPER ADVERTISING VOLUME PERFORMANCE STANDARD ADVERTISING UNIT INCHES, EXCEPT PREPRINT PIECES FOR THE FOUR WEEKS AND YEAR-TO-DATE ENDED MARCH 29, 1998 VERSUS FOUR WEEKS AND YEAR-TO-DATE ENDED MARCH 30, 1997 (Preprint pieces stated in 1,000's) PERIOD YEAR-TO-DATE --------------- -------------------- 1998 1997 % 1998 1997 % -------- ------ -------- --------- NEWSPAPER GROUP TOTALS LOCAL 398,140 402,592 (1.
0- THE TIMES MIRROR COMPANY NEWSPAPER ADVERTISING VOLUME PERFORMANCE STANDARD ADVERTISING UNIT INCHES, EXCEPT PREPRINT PIECES FOR THE FOUR WEEKS AND YEAR-TO-DATE ENDED SEPTEMBER 28, 1997 VERSUS FOUR WEEKS AND YEAR-TO-DATE ENDED SEPTEMBER 29, 1996 (Preprint pieces stated in 1,000's) PERIOD ----------------------------- 1997 1996 % ----------------------------- NEWSPAPER GROUP TOTALS LOCAL 420,466 403,843 4.
0- THE TIMES MIRROR COMPANY NEWSPAPER ADVERTISING VOLUME PERFORMANCE STANDARD ADVERTISING UNIT INCHES, EXCEPT PREPRINT PIECES FOR THE FOUR WEEKS AND YEAR-TO-DATE ENDED AUGUST 31, 1997 VERSUS FOUR WEEKS AND YEAR-TO-DATE ENDED SEPTEMBER 1, 1996 (Preprint pieces stated in 1,000's) PERIOD YEAR-TO-DATE 1997 1996 % 1997 1996 % NEWSPAPER GROUP TOTALS LOCAL 394,714 400,828 (1.
