The 300 square meters store was opened in close coordination with Sony Computer Entertainment Europe (SCEE) -- the London-based Sony PlayStation Division which serves Europe, Middle East & Africa (EMEA) and Australasia.
Byline: Dubai Sony Computer Entertainment Europe (SCEE) has launched its new PlayStation3 (PS3) system, featuring 120GB hard disk drive whilst being significantly slimmer and lighter, with reduced power consumption.
The university is a member of the PlayStation Portable Academic Development Programme, run by Sony Computer Entertainment Europe, which provides access to professional development hardware and software tools for both staff and students.
David Reeves, president of Sony Computer Entertainment Europe, said: "Theexceptional value of the new starter pack will bring the excitement ofPlayStation gaming to a much wider audience.
The industry panel consisted of Pete O'Donnell, chief games designer for leading UK publisher Codemasters; Tom O'Connor from Sony Computer Entertainment Europe (SCEE); Darren Jobling, director of business development at Gateshead's driving game specialist Eutechnyx; and Tony Parkes, executive producer at Midway's Newcastle studio.
David Reeves, president of Sony Computer Entertainment Europe explains: "Games designed for PS3 offer incredible graphics quality, stunning gameplay and massively improved audio and video simply not achievable with PS and PS2 games.
Other strategic activities have included: the signing of a global licensing agreement between Calvin Klein and Premium Golf Brands (PGB); collaboration between Fast Retailing and Jil Sander to develop a new clothing collection for Uniqlo; Iconix China's development of the Rocawear brand in China and its acquisition of a 50% stake in Hardy Way; a licensing agreement between Sony Computer Entertainment Europe (SCEE) and Target Entertainment relating to the development of PlayStation-branded apparel; and two agreements relating to the distribution of Tory Burch products in Japan and South Korea.
