What does SOW stand for?

Share of Wallet

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

Aside from adding another arrow to Ingram s UC quiver, the arrangement also gives Ingram a fuller share of wallet when customers are rolling out Microsoft Corp.

United States: Nortel Signs Ingram Micro to Sell Enterprise UC

Industry benchmarks on: (1) customer service, satisfaction and loyalty; (2) reasons for account closure; (3) reasons for selecting an institution; (4) where financial advice is sought; (4) share of wallet.

Toolkit helps banks understand the needs of small-business customers

The FMCG sector is experiencing share of wallet competition from durables, luxury goods, and automobiles, says PWC.

Fast Moving Consumer Goods (FMCG)

The sales-i service will ensure salespeople are able to easily monitor customers and manage their product basket Pareto to maximise share of wallet .

United Kingdom: Automotive Aftermarket is Target for New Sales ...

[ILLUSTRATION OMITTED] The data suggests that converting online bankers to online bill paying customers represents an opportunity for banks to increase share of wallet while driving customers toward the most cost-efficient channel for services.

Online bill pay yields greater returns than online banking alone, ...

WITH GREATER PRESSURE THAN ever to increase share of wallet, reduce customer churn and build new revenue sources, banks and insurance firms are constantly seeking ways to differentiate their product and service offerings, increase customer retention and meet the increasing demands of shareholders.

Creating profitable and rewarding relationships: leveraging in ...

If this trend continues, the battle for share of wallet will intensify," predicted Davidson.

Synovate Mail Monitor: Offers for Fee-Based Credit Cards on the Rise ...

ESI), which creates and hosts interactive sales and marketing solutions designed to allow businesses to engage consumers earlier in their decision-making process to increase share of wallet.

United States: WNS Announces Partnership with ESI to Develop ...