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What does SELREL stand for?

SELREL stands for Selected Release

This definition appears very rarely

Samples in periodicals archive:

The new local private media owners, who unlike their predecessors have no journalistic background, use the media to influence the public and promote their business interests through the selected release of information and targeted attacks.
He will next be seen in the independent film EveryDay opposite LievSchreiber and Helen Hunt, and Believe: The Eddie Izzard Story, a documentary on his rise to fame which got a selected release in cinemas nationwide earlier this month.