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2012 Q4 email benchmark report reveals revenue per email increased 30 percent; mobile usage is increasing speed of email response time NEW YORK, March 7, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, reports that overall email volume[sup.
The campaign included promotional offers, production news and celebrity buzz stories and has generated significantly more revenue per email than other Encore brands.
Top Right measures its customer's success based on revenue per email sent and the company boasts an average increase of three to five times in revenue per email sent when clients implement Lyris technology.
For example, emails targeted to current loyalty program members have: * 40 percent higher open rates; * Over 20 percent higher click-through rates; * Almost 30 percent higher transaction rates; * Over 10 percent higher revenue per email.
Increased average revenue per email marketing subscriber, ARPU, to $36.
Specific findings in support of this observation include: * Friends-and-family emails had 43 percent higher open rates and 29 percent higher click rates compared to bulk promotions * Revenue per email and transaction rates for friends-and-family emails were 85 percent higher and 2.
Test results of in-email video consistently show increases in click-through rates and revenue per email when compared to static images linked to a landing page with a full video player," said Justin Foster, co-founder of Liveclicker.
Abandoned-cart emails generate quick transaction responses with 52 percent received on day one, while also generating higher revenue per email in the long term.