What does ROPI stand for?

Return on Promotional Investment

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

By enhancing return on promotional investments, the solution helps companies better achieve their corporate goals and objectives even in today's highly competitive environment.

The Scotts Company Selects Manugistics for Extending Consumer-Based ...

In addition, Source data can be used by marketing departments to directly measure the impact of promotional campaigns and hence return on promotional investment.

Source Europe to supply Prescription Data to Schering-Plough

In addition, Source data can be used by marketing departments to directly measure the impact of promotional campaigns and hence return on promotional investment.

Bristol-Myers Squibb commits to Source Europe