What does ROBI stand for?

MLA style: "ROBI." Acronym Finder . 2012. AcronymFinder.com 3 Jun. 2012 <a href="http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html">http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html
Chicago style: Acronym Finder . S.v. "ROBI." Retrieved June 3 2012 from <a href="http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html">http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html
APA style: ROBI. (n.d.) Acronym Finder. (2012). Retrieved June 3 2012 from <a href="http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html">http://www.acronymfinder.com/Return-on-Brand-Investment-(Integrated-marketing-communication)-(ROBI).html

Return on Brand Investment (Integrated marketing communication)

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

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Samples in periodicals archive:

That makes customer relationships a critical means for realizing a return on brand investments, and makes your customers a valuable and tangible asset.

Keeping pace with corporate strategies: taking your customer care ...