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With a major Press, TV and Online campaign starting on 22nd September 2010 relaunching its 'Taste-the-Difference' range, Sainsbury's has moved to ensure that its suppliers, of over 1000 individual products chosen for the quality of their ingredients, authenticity and great taste, don't fall at the last hurdle - Retail Ready Packaging.
J Sainsbury has chosen Smurfit Kappa as its preferred European Retail Ready Packaging supplier charged with delivering consistency of structural design, print and colour, specifically for Sainsbury's premium 'Taste the Difference' range.
Printed shrink film is part of the trend to retail ready packaging (RRP) in Europe, which enables merchandise to be moved direct to supermarket shelves with a minimum of handling.
The use of retail ready packaging offers opportunities for optimizing the supply chain.
[ILLUSTRATION OMITTED] Jago also launched an initiative to overhaul retail ready packaging in the wine aisles this week.
Tesco and Asda are both planning an increase in the number of lines using retail ready packaging (RRP).
Nathan Anderton, development manager at DS Smith Lockerbie, said: "Discounters are gaining real advantages from high quality retail and innovative retail ready packaging on shelf, which makes the product easier to locate and more inviting to the consumer.
Reusing retail ready packaging for soft drinks and flowers.