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What does RPC stand for?

RPC stands for Readers Per Copy

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A more important problem is that magazine advertisers almost universally use CPM based on demographic readership (audience), not circulation, in part because the variation in readers per copy among magazines is significant, and in part because advertisers use magazines to reach specific audience targets and demographics.
Circulation white paper released: The Audit Bureau of Circulations says that new research indicates that current calculations often underestimate the actual readers-per-copy figure of most newspapers; that newspapers do an effective job of reaching full-time working women; that people aged 18-34 actually do read newspapers, though on an occasional basis; that newspapers deliver an upscale audience, and that the number of adult readers per copy is actually increasing, particularly on Sunday.