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BHE related to a reduction in unprofitable marketing activities including telemarketing at Reader's Digest Young Families and planned lower circulation sales at Reader's Digest magazine.
By Lindsay Milne Reader's Digest Young Families, Westport, connecticut $14.
its direct marketing continuity clubs to Reader's Digest Young Families Inc.
In the newly created position, Rees, 42, will report to Joshua Gaspero, co-chairman of Reader's Digest Young Families (RDYF), and will be based in Westport, Conn.
NYSE: RDA, RDB) today announced its Reader's Digest Young Families subsidiary has acquired direct marketing rights for four children's book series from Western Publishing.
Reader's Digest Young Families has a completely dedicated direct mail marketing staff for books as well as video and audio products.