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Samples in periodicals archive:
Under the direction of the Radio Ad Effectiveness Lab (RAEL), and its Research Committee that includes advertisers and agencies, three empirical consumer studies have already been released.
Published September 2006 by the Radio Ad Effectiveness Lab
It's all about making personal, emotional connections with radio listeners, suggests a 2004 study titled, Personal Relevance, Personal Connections: How Radio Ads Affect Consumers, conducted by Wirthlin Worldwide for the Radio Ad Effectiveness Lab, a radio industry funded independent organization.