This definition appears frequently
and is found in the following Acronym Finder categories:
See other definitions of PB
Samples in periodicals archive:
8, 2015 /PRNewswire/ -- With consumers reaping the unexpected windfall of collapsing gas prices, a new survey from Daymon Worldwide reveals that sizable percentages of shoppers will use the savings to purchase even more private brand products from retailers than they did before, creating unforeseen opportunities for retailers who can respond quickly.
What do retailers need to keep in mind when planning private brand programs?
And a category driven by a high number of SKUs with flavors have a hard time in the private brand category.
Global Retail Branding and Sourcing Expert to Elevate and Expand Private Brand Portfolio
What should retailers be doing to continue to drive private brand growth?
Last week, Food Lion customers saved nearly $150,000 during the first week of the company's Food Lion Private Brand Super Sale.
OfficeMax Private Brand Writing Products Developed to Meet the Quality and Performance of Leading National Brands at Value Prices
However, because retailers do not typically have the marketing budgets necessary to generate trial and increase household penetration, they are limited in how fast they can gain shopper acceptance across their private brand portfolios.