What does PT stand for?

Innovation and new products in the soft drink industry are nothing new, but the developments over the last four years mainly centered on enhanced flavors, like Vanilla Coke, Pepsi Twist and Diet Coke with Lime.

The 2003 Super Bowl, the second-most-watched game in football history (137,600,000 tuned in at various times, with an average of 88,600,000 viewers throughout the game), presented upbeat spots such as the Pepsi Twist ad with pop stars Ozzy Osbourne and the Osmonds, FedEx with its "Castaway" spoof, and Visa with National Football League twin brothers Tiki and Ronde Barber at a flower shop.

The Osbournes have become archetypes of the reassuringly crass, dysfunctional American family, a status nicely played off by this ad for Pepsi Twist.

Since then Gareth has carried out photoshoots and new brand launches for Pepsi, including the promotion of the lemon-flavoured cola Pepsi Twist.

Actor Mike Myers turns up in the pop star's latest TV ad for Pepsi Twist.

brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe.

According to Tompkins, the products Pepsi has already rolled out--such as Pepsi Twist and Mountain Dew Code Red--have exceeded expectations from both a volume and a share standpoint.

brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Pepsi Wild Cherry, Pepsi Twist, Pepsi Vanilla, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe.