What does OOM stand for?

OTC:BYOC), an E-commerce solutions, local advertising and niche social networking company will integrate SMS text messaging into the marketing campaigns of tens of thousands of client companies as part of an expanded relationship with one-to-one marketing solutions provider ExactTarget.

Lots of companies, even some of the biggest ones, have needed to improve their one-to-one marketing efforts.

The book is essentially a guide to the range of one-to-one marketing technologies and techniques that are available for building customer relationships in order to increase the return on a website and marketing investments.

Small-budget solutions Limited on funds but still want to get in the one-to-one marketing game?

Venture Firm Brings Experience Leading Growth of Tech Companies Netflix, Expedia INDIANAPOLIS -- ExactTarget, a global provider of on-demand email marketing and one-to-one marketing solutions, announced today that David Yuan of Technology Crossover Ventures (TCV) has joined its board of directors following an investment in the company by the Silicon Valley-based venture fund.

Mahoney, CAE, Editor The diversity in our membership - in terms of technologies, levels of responsibility, and organizations represented - has forced us to look hard at one-to-one marketing as a solution to addressing the needs of our audience.

The companies plan to continue using ExactTarget's list segmentation tools to drive comparable customer-contact campaigns, delivering sales incentives to their database of interested prospects "Kitchen Magic is among a growing list of sophisticated businesses, ranging from small to enterprise, leveraging our reliable and powerful one-to-one marketing platform to connect with their customers and drive increased sales," said Tim Kopp, ExactTarget's chief marketing officer.

Rogers: One-to-one marketing is based on our ability to do two things: differentiate members by value and by need, and learn more about each member.