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We have ambitious plans for the future, and with the success we have already seen across Northern Europe it makes sense for us to capitalise on the global consumer trend for not from concentrate, pure, honest fruit juice.
This month, Coca-Cola took the decision to withdraw its 1-litre 100% Juice Not From Concentrate from the Minute Maid range following a sluggish performance.
Eacil bar contains one serving of fruit, which company officials claim is from California son dried fruit and not from concentrate.
The new Sunraysia Beetroot & Evesse Apple is available along with six further flavours, 100% Pure Prune, not from concentrate Prune Juice, Organic Carrot, Pure Squeezed Tomato, NFC Alphonso Mango and NFC Williams Pear.
In just a couple of months neXT has gained listings for its NOT FROM CONCENTRATE range across all sectors.
July 25 /PRNewswire/ -- Tropicana(R) has broken the mold once again with Pure Premium(R) Ruby Red Orange Juice, the first introduction of a 100% pure, not from concentrate blend of juices.
John Martinelli, fourth-generation vice president of the company, states, "It was a difficult engineering feat to duplicate Martinelli's renowned brand icon in plastic, but we believe our consumers associate the apple-shaped bottle, dating back to the 1930's, with the fact that our product is made from fresh apples, not from concentrate like nearly all other brands.
The new Crush range from Belvoir consists of four interesting blends of 50% freshly crushed natural fruit juice, not from concentrate, and Belvoir spring water, with a little added grape juice as sweetener.