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What does NWOM stand for?

NWOM stands for Negative Word-of-Mouth

This definition appears somewhat frequently and is found in the following Acronym Finder categories:

  • Slang/chat, popular culture
  • Business, finance, etc.

See other definitions of NWOM

Samples in periodicals archive:

And with vocal, networked users the target, the potential for positive or negative word-of-mouth is very real.
The cost of negative word-of-mouth In a landmark study, the Technical Assistance Research Project (TARP) reported that after customers stop doing business with a particular vendor, they eagerly share their negative experiences with others.
CINCINNATI -- CINCINNATI, May 8 /PRNewswire/ -- Billing problems and service-related runarounds not only continue to plague the cellular telephone industry, but they also create the highest negative word-of-mouth behavior among consumers, according to PlanetFeedback, a consumer intelligence and feedback services firm in Cincinnati.