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The Multimedia Communications Community of Interest will promote the use of applications that let people in different locations view documents, images, graphics and full-motion video on a personal computer screen.
Gruber has been extensively involved in the founding and leadership of industry organizations similar to the Softswitch Consortium, including the International Multimedia Teleconferencing Consortium (IMTC), the Personal Conferencing Working Group (PCWG), and the Multimedia Communications Community of Interest (MCCOI).