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We applaud this discussion even though our article did not get into whether the most probable selling price is the same as what is typically defined as market value.
A valuation will give an owner a realistic idea of what the most probable selling price will be for the business.
The primary intent of the market approach is to determine the desirability of the assets and recent sales or offerings of similar assets currently on the market in order to arrive at an indication of the most probable selling price for the assets being appraised.