What does MCEV stand for?

Market Consistent Embedded Value

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

Yesterday Aviva, the life office that is spending heavily to kill off its trusted Norwich Union brand, produced new business numbers, with the figures restated from European Embedded Value to Market Consistent Embedded Value (you see what I mean).

Why Aviva's hanging on to its orphans

Guttha is presenting the rating agency point of view on economic capital and market consistent embedded value.

A.M. Best Presents at the Society of Actuaries Conference

The coming change under discussion is the proposal that the life assurance companies should from late next year use new standards to replace or rather enhance their embedded value approach to calculating profit with something called MCEV, market consistent embedded value.

An accounting change too far