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Samples in periodicals archive:
Fingerhut's Mail Stream Optimization (MSO) program is the first application of its kind to analyze mailing data using a horizontal (across time) model against a full customer database.
So SAS helped Fingerhut build a mail stream optimization engine that matches customers with appropriate catalogs, increasing the likelihood that offers result in sales and saving customers the aggravation of receiving unwanted offers.
Torrent's Orchestrate helped Fingerhut solve its mail stream optimization speed and data volume challenges and enabled us to reduce advertising costs.
Fingerhut used Orchestrate to enable a mail stream optimization (MSO) program that would allow the company to process the massive amounts of data it needed to optimize customer selection over multiple catalogs rather than individual catalogs.