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Mr Tsedu failed to meet the requirements of the Johnnic Communications Board's written mission statement that the editor of the Sunday Times produce an "independent quality newspaper that sustains our democracy, is trusted by its readers and advertisers, is targeted at those people in Living Standards Measures (LSM) categories 6--10 in South Africa and Southern Africa, and is profitable.
The report focuses on consumer-based intelligence - the most valuable brand asset - Provides a comprehensive analysis of the big picture with consumer/market trends - 78 page PowerPoint report with >100 charts, graphs, and tables - Salient points and key insights are highlighted and summarised in comment boxes on each page Key Topics Covered: - SA Population Demographic Overview - The Living Standards Measure - LSM 1-4 Segment: Geo-Demographic Trends (2009-2011) - LSM 1-4 Segment: Geo-Demographic Overview (2011) - Segmentation (2011) - Demographic Profile of Segments (2011) - Cellphones (2011) - Internet (2011) - Lifestyle (2011) - Media (2011) For more information visit http://www.
This requires that the Editor of the Sunday Times produce an "independent quality newspaper that sustains our democracy, is trusted by its readers and advertisers, is targeted at those people in living standards measures (LSM) categories 6-10 in South Africa and Southern Africa and is profitable.