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What does LOA stand for?

LOA stands for Level of Acculturation


This definition appears very rarely and is found in the following Acronym Finder categories:

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Samples in periodicals archive:

At MARS, we recognize that a consumer's cultural background and level of acculturation affects how she thinks, acts and shops which is why we look at the whole person and her spectrum of interconnected experiences when developing an approach to a shopper marketing challenge," said Rob Rivenburgh, Chief Operations Officer at MARS Advertising.
That is, those who responded to the survey in English could be more acculturated than those who responded to the survey in Chinese or, in other words, the choice of the survey language could be an indicator of the level of acculturation, much like acculturation was typically measured by language itself in previous studies.
Determining the level of acculturation of the primary research participants was based on ideas drawn from acculturation rating scales that already existed and are well established in research with Mexican Americans (Cuellar, Harris, & Jasso, 1980; Matin, Sabogal, VanOss Matin, Otero-Sabogal, & Perez-Stable, 1987; Ramos-Sanchez, 2000).