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What does JMR stand for?

JMR stands for Journal of Marketing Research (American Marketing Association)

This definition appears very frequently and is found in the following Acronym Finder categories:

  • Organizations, NGOs, schools, universities, etc.
  • Business, finance, etc.

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Other Resources:
We have 24 other meanings of JMR in our Acronym Attic

Samples in periodicals archive:

Tom Meyvis of the NYU Stern School of Business, Kelly Goldsmith of the Kellogg School of Management at Northwestern University and Ravi Dhar of the Yale School of Management explore what happens when a high-status brand launches a new product in a category that isn't a natural fit in their paper, "The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality," which will be published in a forthcoming issue of the Journal of Marketing Research.