The analysis appears in the May 2013 issue of the American Marketing Association's Journal of Marketing Research.
What does JMR stand for?
JMR stands for Journal of Marketing Research (American Marketing Association)
This definition appears very frequently and is found in the following Acronym Finder categories:
- Organizations, NGOs, schools, universities, etc.
- Business, finance, etc.
See other definitions of JMR
We have 24 other meanings of JMR in our Acronym Attic
- Job Motivation Questionnaire (Australia)
- John Montesante Quintet (jazz; Australia)
- Jorvik Message Queues (IP based message queuing system)
- Jammer (US Air Force)
- Jason Microwave Radiometer
- Joint Motion for Remand (law)
- Joint Movement Request (US Army transportation)
- Joint Multi Role (US Army)
- Journal of Magnetic Resonance
- Journal of Marine Research
- Junk E-Mail Reporting (Microsoft program)
- Japan Marketing Research Association
- Japan Minka Revival Association (Japan)
- Joint Management Review Board
- Jones Medical Research Building (Salt Lake City, UT)
- Jackson Mississippi Readers Club
- Jagiellonian Medical Research Centre (Krakow, Poland)
- Jaipur Metro Rail Corporation (India)
- Jewish Music Research Centre (Hebrew University of Jerusalem; Israel)
- Joint Multinational Readiness Center (Combat Maneuver Training Center CMTC at Hohenfels, GE)
Samples in periodicals archive:
The study is published in The Journal of Marketing Research.
Estimating Nonresponse Bias in Mail Surveys," Journal of Marketing Research, (14:3), 1977, pp.
McAlister (1990), "An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data," Journal of Marketing Research, 27: 322-332.
Tom Meyvis of the NYU Stern School of Business, Kelly Goldsmith of the Kellogg School of Management at Northwestern University and Ravi Dhar of the Yale School of Management explore what happens when a high-status brand launches a new product in a category that isn't a natural fit in their paper, "The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality," which will be published in a forthcoming issue of the Journal of Marketing Research.
The analysis appears in the April 2013 issue of the American Marketing Association's Journal of Marketing Research.
The study is forthcoming in the Journal of Marketing Research.
Journal of Marketing Research 41 (2), 184-196 Silk, A.