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We have 24 other definitions for JMR
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Samples in periodicals archive:
The analysis appears in the May 2013 issue of the American Marketing Association's Journal of Marketing Research.
The study is published in The Journal of Marketing Research.
Estimating Nonresponse Bias in Mail Surveys," Journal of Marketing Research, (14:3), 1977, pp.
McAlister (1990), "An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data," Journal of Marketing Research, 27: 322-332.
Tom Meyvis of the NYU Stern School of Business, Kelly Goldsmith of the Kellogg School of Management at Northwestern University and Ravi Dhar of the Yale School of Management explore what happens when a high-status brand launches a new product in a category that isn't a natural fit in their paper, "The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality," which will be published in a forthcoming issue of the Journal of Marketing Research.
The analysis appears in the April 2013 issue of the American Marketing Association's Journal of Marketing Research.
The study is forthcoming in the Journal of Marketing Research.
Journal of Marketing Research 41 (2), 184-196 Silk, A.