What does IP stand for?

Additional issues addressed in the new product development literature include the facilitation of communication between marketing and R&D engineers (Beltramini 1996), critical evaluations of new product processes (Cooper and Kleinschmidt 1986), holistic approaches to new product development (Takeuchi and Nanaka 1986), and the speed of interproject design transfer (Nobeoka and Cusumano 1995).

The above line of work has the potential, in principle, to value investments with a series of investment outlays that can be switched to alternative states of operation, and particularly to eventually help value strategic interproject dependencies.

Here, the benefits and costs of STETS are summarized and structured in a framework that enables interproject comparisons between STETS and Project Employability.