What does IDM stand for?

It is a founder member of the Direct Marketing Association's Door-to-Door Council and a member of the Institute of Sales Promotion and of the Institute of Direct Marketing.

She is a board member of the Institute of Direct Marketing, chair of the Academic Standards Committee and member of the Audit Committee at Gateshead College.

Board member of the Institute of Direct Marketing, chair of the Academic Standards Committee and member of the Audit Committee at Gateshead College.

You can also take National Vocational Qualifications, City & Guilds and Institute of Direct Marketing certificates in sales.

Professor Derek Holder, Founder and Managing Director, The Institute of Direct Marketing.

The firm is a founder member of the Direct Marketing Association's Door-to-Door Council, member of the Institute of Sales Promotion and of the Institute of Direct Marketing.

Board member of the Institute of Direct Marketing, chair of the Academic Standards Committee and member of the Audit Committee at Gateshead College.

Useful reading Copywriting in a week, Robert Ashton, Chartered Management Institute London: Hodder and Stoughton, 2003 Sharing the cost of success : collaborative marketing and consumer lead generation Response Direct Publishing London: 2003 Direct marketing: a step-by-step guide to effective planning and targeting, Roddy Mullin London: Kogan Page, 2002 Email marketing : using email to reach your target audience and build customer relationships Jim Sterne and Anthony Priore New York NY: John Wiley, 2000 Direct marketing guide volume 2, Rev ed Teddington: Institute of Direct Marketing, 1998 How to write sales letters that sell, Drayton Bird London: Kogan Page, 1997 Useful addresses Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex, TW11 0AR Tel: 020 8977 5705 www.