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What does IGA stand for?

IGA stands for In-Game Advertisement

This definition appears very rarely and is found in the following Acronym Finder categories:

  • Slang/chat, popular culture
  • Business, finance, etc.

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Other Resources:
We have 126 other definitions for IGA in our Acronym Attic

Samples in periodicals archive:

Movie studios, for example, can replace trailers or change menu selections, and game console software makers can deliver in-game advertisements over the internet, providing a very cost-effective way to keep content "fresh" and deliver ongoing value-added promotions and e-commerce offerings to form a more direct relationship with the entertainment viewer.
The IAB's new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and: * Describe an ad impression within the in-game environment as an ad that needs to be visible on the screen for at least 10 seconds before the ad is counted as an impression * Establish a common methodology for counting impressions, thus making it easier to buy and sell in-game advertising * Provide key measurement definitions to help marketers better understand and quantify the value of advertising exposure within the gaming environment "We worked with key industry stakeholders to develop a single methodology for in-game advertising measurement," said Jeremy Fain, vice president of IAB's Industry Services.