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When IMAX started it was all about the size of the screen but they are moving away from that concept of Image Maximum.
IMAX - short for Image MAXimum - is a film format and projection standard created by Canada's IMAX Corporation.
Fact File The name Imax derives from image maximum Imax films use frames five to ten times the size of conventional films, giving far greater clarity The projector weighs 2,900lbs, almost the same as a Vauxhall Vectra Each film roll weighs over 220lbs The sound system boasts 27,000 watts CAPTION(S): Imax provides enormous 3D excitement - and terror