What does GRP stand for?

Gross Rating Point (marketing, television audience)

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

The station ranked in the top three among all PBS stations in both prime and full-day gross rating points in a report issued in July by the A.

KETC

0, the leading Gross Rating Points (GRPs), reach, and frequency tool for online media, was the recipient of the coveted ClickZ award for best media planning technology.

Carat Interactive Turns to Atlas DMT for Integrated Ad Serving and ...

0, the latest version of the industry's first-ever Gross Rating Points (GRP's) planning tool for online media.

Atlas DMT Launches its GRP and Reach Forecaster 3.0; Atlas Product is ...