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com's front page advertising buttons have been sold out to mostly Chinese companies that want to promote their products and services in the four-week period leading up to the Chinese New Year holiday season.
WILLOUGHBY, Ohio -- The Kennedy Group, the leading provider of front page advertising solutions, offers a uniform, tailored and turnkey approach to delivering any kind of message through a network of newspapers -- but generating only one cost-per-thousand (CPM) invoice to the customer.
Factoring in expected outflows, inflows and cost savings from current initiatives including debt reduction from the aforementioned Ottaway sales, incremental cash flow from the Factiva acquisition, reduced headcount, divestiture of its CNBC International stake, width reduction of The WSJ International and domestic editions, front page advertising, color capacity expansion, and outsourcing initiatives, Fitch believes there is potential for significant improvements in current metrics over the next few years.