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Samples in periodicals archive:
It said: "Consumers' feelings of warmth, nostalgia and even patriotism for some brands will not stop them buying rivals if they offer better value or convenience.
Intense smells like vanilla, patchouli and musk are best during cooler months because they stir up feelings of warmth.
In an uncertain economic climate, consumers view the past through rose-tinted glasses and are ready to spend on any product or service that can help them recreate the feelings of warmth and security they felt during happier times.