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and Direct to Retail have formed Hydromercial Partners, a Pennsylvania general partnership, to create the 3O-minute infomercial for broadcast on network and cable television.
5 Million; Adsouth will Retain Genco Subsidiary and Advertising Division; MFC Expands Product Portfolio and Enters Direct to Retail Channel
Direct To Retail also markets the Perfect Smile Tooth Whitening.
Direct To Retail is a major distributor based in Natick, Mass.
sells direct to retail, by means of their own sales force.
Direct To Retail, the exclusive distributor for the product, expects sales of $50 to $60 million.
Glen Varty, President of Brandevor, stated that the proposed acquisition represented a significant expansion in the business of Brandevor in the food service and direct to retail supply industry, and should compliment the Company's existing brewery business.
Direct To Retail is a privately held company that is the exclusive distributor of other successful consumer brands, such as Tripledge(R), Didiseven(R), Durashears(R), Ginsu 2000(R), Colorcote(TM) by Auri(R), Hydron Plus(TM), Easy Stripper(TM), Betterblocks(TM) and Anthony Robbins' "The Power To Succeed".