What does DRTV stand for?

She will be joining the firm as senior director of integrated marketing and manager of direct response television (DRTV).

[ILLUSTRATION OMITTED] The company also appointed Eric Arroyo as media director He will be responsible for managing all of Murad's Direct Response Television (DRTV) and radio placement, as well as overseeing media buying agencies and ensuring optimal campaign success.

Utilizing the wealth of knowledge of company founder Donald Barrett, ITV Ventures was launched in 2006 as an addendum to his already hugely successful parent company, the direct response television company ITV.

Pharmavite will kick off two new direct response television campaigns this spring for its Nature Made CholestOff and TripleFlex product lines.

R2C Group's Cmedia is among the nation's top direct response television media buying agencies with 40% of the top infomercial campaigns under media management currently.

Through Product Partners' direct response television marketing, which began in July, Timeless Secret is now being pitched to a wider audience.

On the business development front, acquirgy has been engaged by 6 new clients taking full advantage of their comprehensive Direct Response Television Services and cutting edge Search Engine Marketing Solutions, including: * Airbed Advisors, a manufacturer of high-tech premier mattresses, has engaged acquirgy to introduce a revolutionary new mattress within the multi-billion dollar category.

The Jordan Whitney Report ranks the top sixty direct response spots which sell traditional Direct Response Television ("DRTV") products directly or indirectly (excluding music offers) based upon confidential media budgets and Jordan Whitney's monitoring of national cable and selected broadcast markets.