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It also identified investments (including desalination plants) and demand management measures amounting to 100 million to cope with the shortage.
However, the absence of proper travel demand management measures, bottlenecks in the road network, the benefits are getting nullified due to congestion,'' K.
This is important news for the West Midlands because, for the first time, there is money available to fund the Metro extensions which is not linked to demand management measures like road pricing.
I am clear that the widening would need to be accompanied by demand management measures to ensure that the benefits of the additional capacity are locked in and not lost through increased traffic levels.
We are pleased to see that the water companies are already implementing their drought plans and are ensuring they step up their leakage control activity and other water demand management measures.
ProfBegg went on: `` If this announcement recognises the need for demand management measures then it would mean the Government was back on course in its 10-year plan.
Taylor is also the author of "Selection and Evaluation of Travel Demand Management Measures," an in-depth analysis on various means to shift demand from automobile use to mass transit that was published in Transportation Research Record 1598.
The region's seven metropolitan authorities accept that they are unlikely to win any money for public transport improvements from the Government's Transport Innovation Fund unless they are willing to experiment with demand management measures - effectively charging motorists more to use the roads at peak times.