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What does CBBE stand for?

CBBE stands for Customer-Based Brand Equity

This definition appears very rarely and is found in the following Acronym Finder categories:

  • Business, finance, etc.

Other Resources:
We have 1 other definition for CBBE in our Acronym Attic

Samples in periodicals archive:

The case effectively illustrates Keller's (2001) theories on customer-based brand equity and Aaker's (1992) theories on the assets and liabilities of brand equity.
differentiation, service quality) generate customer-based brand equity (CBBE)--a concept that predicts that consumers will react more favorably toward the product, price, promotion, and distribution of a branded product than they would toward a generic product in the same product category (Aaker, 1991; Keller, 1993).